Privacy policy

Privacy Policy

Last updated: 1 October 2026

KRAKEON ECOM LLC, trading as SunsetMay (“SunsetMay”, “we”, “us” or “our”), operates this online store and is responsible for the handling of personal information described in this Privacy Policy.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit or browse our website, create an account, place an order, communicate with our customer care team or otherwise interact with our services.

We handle personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and other applicable Australian privacy laws.

We recommend reading this Privacy Policy carefully before using our services.

By accessing our website or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are and How to Contact Us

The business responsible for this online store and the handling of your personal information is:

Company Name: KRAKEON ECOM LLC
Trading Name: SunsetMay
Company Number: 41-3701619

Business Address:
1209 MOUNTAIN ROAD PL NE STE R
ALBUQUERQUE, NM 87110
United States

Email:
hello@sunsetmay.com

Telephone:
+1 (505) 461-4671

Customer Care Hours:
Monday–Friday, 8:00 am–3:00 pm Sydney time (AEST/AEDT)

For any questions regarding this Privacy Policy or the way we handle your personal information, please contact us using the details above.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Identification and Contact Information

We may collect:

  • Your full name.
  • Email address.
  • Telephone number.
  • Delivery address.
  • Billing address.
  • Other contact details you choose to provide.

This information is generally required to process orders, arrange delivery, provide customer support and communicate with you.

Payment and Transaction Information

When you make a purchase, we may collect information relating to:

  • The payment method used.
  • Transaction amount.
  • Transaction currency.
  • Payment status.
  • Payment confirmation.
  • Transaction references.
  • Information necessary to process, authenticate or verify your payment.

Payments are processed through authorised third-party payment providers.

KRAKEON ECOM LLC does not directly store your complete credit or debit card number.

Your payment provider may separately collect and process payment information in accordance with its own privacy policy and security requirements.

Order and Purchase Information

We may collect:

  • Products viewed.
  • Products added to your shopping cart.
  • Products purchased.
  • Product quantities.
  • Prices and order totals.
  • Order history.
  • Delivery and tracking information.
  • Returns and exchanges.
  • Refund information.
  • Customer service records relating to your purchases.

We use this information to fulfil orders and provide after-sales support.

Account Information

If you create a customer account, we may collect:

  • Login information.
  • Account preferences.
  • Saved delivery or billing addresses.
  • Order history.
  • Wishlist or saved product information, where available.

You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe that your account has been accessed without authorisation.

Customer Care Communications

When you contact us, we may collect and retain information contained in communications through:

  • Email.
  • Website contact forms.
  • Customer service channels.
  • Telephone communications where applicable.
  • Reviews and feedback.
  • Social media messages.
  • Return, refund or complaint requests.

This may include photographs, videos or other material you voluntarily provide when requesting assistance with a product or order.

Website and Browsing Information

When you access our website, we and our service providers may automatically collect technical and usage information including:

  • IP address.
  • Browser type and version.
  • Device type.
  • Operating system.
  • Screen or device information.
  • Pages visited.
  • Products viewed.
  • Referring website or source.
  • Date and time of access.
  • Approximate location derived from your IP address.
  • Website interactions.
  • Shopping cart activity.
  • Information collected through cookies, pixels and similar technologies.

This information helps us operate, secure, analyse and improve our website and services.

Sensitive Information

We do not intentionally collect sensitive information unless it is reasonably necessary for our activities and its collection is permitted by applicable law.

Please avoid providing sensitive personal information unless it is necessary for us to assist you.

3. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order.
  • When you create or manage an account.
  • When you contact our customer care team.
  • When you request a return, refund or exchange.
  • When you subscribe to marketing communications.
  • Automatically when you browse or interact with our website.
  • From payment processors.
  • From fraud-prevention and security providers.
  • From delivery, fulfilment and logistics providers.
  • From analytics and advertising platforms.
  • From other service providers assisting us in operating our business.
  • From publicly available sources where collection is lawful and reasonably necessary.

Where practical, you may interact with us anonymously or using a pseudonym.

However, we generally require identifying information where necessary to process an order, receive payment, arrange delivery, issue a refund, investigate a problem or provide customer support.

4. Why We Collect and Use Personal Information

We may collect, use and disclose your personal information where reasonably necessary for our business activities, including for the following purposes.

Processing and Delivering Orders

We use your information to:

  • Confirm your order.
  • Process payment.
  • Prepare and fulfil your purchase.
  • Arrange delivery.
  • Provide tracking information.
  • Communicate important information relating to your order.

Payments and Fraud Prevention

We may use personal and transaction information to:

  • Verify payments.
  • Confirm transactions.
  • Detect suspicious activity.
  • Prevent fraudulent transactions.
  • Protect our customers, website and business.

Customer Care

We use personal information to:

  • Answer questions.
  • Resolve order issues.
  • Manage returns and exchanges.
  • Process refunds.
  • Handle complaints.
  • Investigate damaged, faulty or incorrect products.

Website and Service Improvement

We may use information about how customers use our website to:

  • Improve website functionality.
  • Improve navigation and usability.
  • Understand customer preferences.
  • Analyse shopping behaviour.
  • Identify technical problems.
  • Improve our product offering and customer experience.
  • Measure the effectiveness of website features and marketing campaigns.

Personalisation

Where permitted by law, we may use information to:

  • Personalise your shopping experience.
  • Recommend products.
  • Remember your preferences.
  • Display content that may be relevant to you.
  • Provide more relevant advertising.

Security

We may process information to:

  • Protect customer accounts.
  • Detect unauthorised access.
  • Prevent fraud.
  • Protect the integrity of our systems.
  • Investigate security incidents.
  • Prevent misuse of our services.

Legal and Business Obligations

We may collect, use or retain information where reasonably necessary to:

  • Maintain business and transaction records.
  • Comply with taxation and accounting obligations.
  • Comply with applicable laws and regulatory requirements.
  • Respond to lawful requests from authorities.
  • Resolve disputes.
  • Establish, exercise or defend legal claims.
  • Enforce our agreements and policies.

5. Marketing Communications

Where you have consented, would reasonably expect us to do so, or where otherwise permitted by applicable law, we may use your personal information to send communications about:

  • New products.
  • Collections.
  • Promotions.
  • Special offers.
  • Store updates.
  • Other SunsetMay news.

You may opt out of receiving marketing communications at any time by:

  • Selecting the unsubscribe link included in a marketing email.
  • Following the opt-out instructions contained in the relevant communication.
  • Contacting us at hello@sunsetmay.com.

We will take reasonable steps to honour valid opt-out requests.

Opting out of marketing communications will not prevent us from sending essential transactional or service communications relating to matters such as:

  • Orders.
  • Payments.
  • Delivery.
  • Returns.
  • Refunds.
  • Account security.
  • Customer service enquiries.

6. Who We Share Personal Information With

KRAKEON ECOM LLC does not sell your personal information to third parties for their independent marketing purposes.

We may disclose personal information to trusted service providers where reasonably necessary to operate SunsetMay and provide our services.

These may include:

E-Commerce and Website Providers

We may share information with providers that host, operate, maintain or support our online store and website infrastructure.

Payment Providers and Financial Institutions

Payment providers may receive information necessary to:

  • Authorise payments.
  • Process transactions.
  • Prevent fraud.
  • Process refunds.
  • Handle payment disputes or chargebacks.

Payment providers operate under their own privacy policies and security requirements.

Delivery, Fulfilment and Logistics Providers

To complete an order, we may provide delivery or fulfilment partners with information such as:

  • Your name.
  • Delivery address.
  • Telephone number.
  • Email address where necessary.
  • Relevant order and delivery information.

They receive only the information reasonably necessary to prepare, transport or deliver your order.

Customer Care Providers

Where external service providers assist us with customer support, they may access information necessary to respond to your enquiry or resolve an issue.

Technology and Cloud Providers

We may use third-party providers for:

  • Website infrastructure.
  • Cloud hosting.
  • Data storage.
  • Information technology.
  • Cybersecurity.
  • Fraud prevention.
  • Email delivery.
  • Customer relationship management.

Analytics and Advertising Providers

Subject to applicable privacy requirements and your cookie preferences where relevant, we may work with analytics, marketing and advertising platforms to:

  • Measure website traffic.
  • Understand website usage.
  • Evaluate advertising performance.
  • Display relevant advertisements.

Professional Advisers

We may disclose information where reasonably necessary to professional advisers such as:

  • Accountants.
  • Lawyers.
  • Insurers.
  • Financial advisers.
  • Auditors.

Authorities and Legal Requirements

We may disclose personal information to government authorities, courts, regulators or law enforcement agencies where required or authorised by law.

Our service providers may only use personal information for the purposes for which it has been provided or as otherwise permitted by applicable law.

7. Overseas Processing and Disclosure

KRAKEON ECOM LLC is located in the United States, while SunsetMay provides services to customers in Australia.

Our e-commerce, payment, cloud hosting, customer service, marketing, fulfilment, logistics and other service providers may also operate or process information outside Australia.

As a result, your personal information may be transferred to, stored in or processed in countries outside Australia, including the:

  • United States;
  • Canada; and
  • Other countries in which our technology, payment, fulfilment, logistics or service providers operate.

The countries involved may vary depending on the providers involved in processing or fulfilling your order.

Where required by applicable Australian privacy law, we take reasonable steps in relation to overseas disclosures of personal information.

You may contact us at hello@sunsetmay.com if you would like further information about overseas disclosures relevant to your personal information.

8. Cookies and Similar Technologies

Our website uses or may use cookies, pixels, local storage and similar technologies.

These technologies may be used for the following purposes:

Essential Cookies

These cookies are required for important website functionality such as:

  • Maintaining your shopping cart.
  • Remembering your session.
  • Processing checkout.
  • Maintaining website security.
  • Enabling essential site functionality.

Disabling essential cookies may prevent parts of the website from functioning correctly.

Preference Cookies

These may remember information such as:

  • Language preferences.
  • Region.
  • Currency.
  • Other website settings.

Analytics Cookies

Analytics technologies help us understand matters such as:

  • Which pages customers visit.
  • How customers navigate the website.
  • Time spent on the website.
  • Product interactions.
  • Website performance.
  • Shopping cart behaviour.

We use this information to improve our website and services.

Advertising and Marketing Technologies

Subject to applicable law and your preferences where relevant, advertising platforms may use cookies or pixels to:

  • Measure advertising performance.
  • Understand interactions with advertisements.
  • Provide more relevant advertising.

Some cookies and similar technologies may be provided by third-party service providers.

You may manage or delete cookies using your browser settings and, where available, our website cookie preference tools.

Please note that disabling some cookies may affect website functionality or your ability to complete a purchase.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by law.

Retention periods may depend on the type of information involved.

Order and Transaction Records

We may retain transaction and order information for the period reasonably necessary to:

  • Provide customer support.
  • Maintain business records.
  • Process returns and refunds.
  • Resolve disputes.
  • Prevent fraud.
  • Comply with accounting, taxation and legal obligations.

Customer Service Information

Customer communications may be retained for the period reasonably necessary to:

  • Resolve the relevant enquiry.
  • Provide follow-up support.
  • Handle subsequent claims or disputes.
  • Improve our services.

Website and Analytics Information

Website usage and analytics information may be retained in accordance with the retention periods of the relevant technology or analytics providers.

When personal information is no longer required, we take reasonable steps to securely destroy or de-identify it, unless retention is required or authorised by law.

10. Information Security

KRAKEON ECOM LLC takes reasonable technical and organisational measures to protect personal information against:

  • Misuse.
  • Interference.
  • Loss.
  • Unauthorised access.
  • Unauthorised modification.
  • Unauthorised disclosure.

Depending on the systems involved, these measures may include:

  • Encryption.
  • Secure website connections.
  • Access controls.
  • Restricted staff or provider access.
  • Secure third-party platforms.
  • Authentication controls.
  • Security monitoring.
  • Fraud detection measures.

Complete credit and debit card information is processed by authorised payment providers rather than being directly stored by KRAKEON ECOM LLC.

However, no electronic storage system or transmission of information over the Internet can be guaranteed to be completely secure.

Although we take reasonable precautions, we cannot guarantee absolute security.

Where the Australian Notifiable Data Breaches scheme applies and an eligible data breach occurs, we will assess and respond to the incident in accordance with applicable legal requirements.

11. Accessing Your Personal Information

You may request access to personal information that we hold about you.

To submit an access request, please contact:

hello@sunsetmay.com

Please clearly identify that you are making a privacy request and provide sufficient information for us to understand your request.

We may need to verify your identity before providing access to personal information.

We will respond within a reasonable period.

In certain circumstances permitted by law, we may refuse access to some or all of the requested information.

Where required, we will explain the reason for the refusal and provide information about available complaint mechanisms.

12. Correcting Your Personal Information

You may ask us to correct personal information that you believe is:

  • Inaccurate.
  • Out of date.
  • Incomplete.
  • Irrelevant.
  • Misleading.

To request a correction, contact:

hello@sunsetmay.com

We may request information necessary to verify your identity and assess the requested correction.

We will take reasonable steps to ensure personal information we hold is accurate, up to date, complete, relevant and not misleading having regard to the purpose for which it is held.

13. Your Privacy Choices

Depending on the circumstances and applicable law, you may:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete personal information.
  • Opt out of direct marketing.
  • Withdraw consent where we rely on your consent.
  • Manage certain cookies and tracking technologies.
  • Ask questions about how we handle your information.
  • Make a privacy complaint.

Withdrawing consent will not affect processing that lawfully occurred before the withdrawal.

In some cases, declining to provide information or withdrawing consent may affect our ability to provide certain services.

14. Children and Minors

Our services are not intended to be used by children to make purchases without the involvement of a parent, guardian or other person legally authorised to act on their behalf.

We do not knowingly seek to collect personal information from children where doing so would be inappropriate or contrary to applicable law.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact:

hello@sunsetmay.com

We will review the circumstances and take appropriate action where required.

15. Privacy Complaints

If you believe that KRAKEON ECOM LLC or SunsetMay has mishandled your personal information or failed to comply with an applicable privacy obligation, you may submit a privacy complaint.

Please contact:

hello@sunsetmay.com

We recommend using the subject line:

Privacy Complaint

Please include sufficient information for us to:

  • Identify you.
  • Understand your concern.
  • Investigate the relevant circumstances.
  • Respond appropriately.

We will acknowledge and investigate privacy complaints and aim to provide a response within a reasonable period.

In most cases, we will seek to respond within 30 days.

If you are not satisfied with our response and the matter falls within the jurisdiction of the Australian privacy regulator, you may contact the:

Office of the Australian Information Commissioner (OAIC)

Further information is available at:

www.oaic.gov.au

16. Third-Party Websites and Services

Our website may contain links to websites, social media platforms, payment providers or other services operated by third parties.

Those third parties may collect and handle personal information in accordance with their own privacy policies.

KRAKEON ECOM LLC does not control and is not responsible for the privacy practices, security or content of independent third-party websites or services.

We recommend reviewing the privacy policy of any external website or service before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices.
  • Our services.
  • Technology.
  • Service providers.
  • Legal or regulatory requirements.

The latest version will be published on our website together with the date of the most recent update.

We encourage you to review this Privacy Policy periodically.

Where required by law, we will take additional steps to notify you of material changes.

18. Applicable Privacy Law

This Privacy Policy is intended to operate consistently with applicable Australian privacy legislation, including the:

Privacy Act 1988 (Cth)

and the:

Australian Privacy Principles (APPs)

together with other applicable Australian privacy requirements.

Nothing in this Privacy Policy is intended to limit any privacy right or remedy that cannot lawfully be excluded.

19. Contact Us

If you have questions about this Privacy Policy, how we handle personal information or your privacy rights, please contact us:

KRAKEON ECOM LLC
Trading as SunsetMay

Email:
hello@sunsetmay.com

Telephone:
+1 (505) 461-4671

Customer Care Hours:
Monday–Friday, 8:00 am–3:00 pm Sydney time (AEST/AEDT)

Business Address:
1209 MOUNTAIN ROAD PL NE STE R
ALBUQUERQUE, NM 87110
United States

Company Number:
41-3701619